London, April 2026 — Gemba Finance, the FCA-regulated banking infrastructure provider, has appointed Robert Wade as its Fractional Chief Revenue Officer, bringing more than two decades of senior leadership experience from J.P. Morgan, Goldman Sachs, Deutsche Bank, and Citi to the fast-growing fintech.
Mr Wade, who will work from Gemba's office in London, joins at a pivotal moment for the company. Gemba, which provides white-label banking services enabling non-bank brands to embed payments, accounts, and card programmes into their own platforms.
The appointment signals Gemba's intent to accelerate its commercial expansion.
Mr Wade most recently served as Managing Director and Global Head of Cross-Currency Solutions at J.P. Morgan Payments, where he led global sales for a cross-currency solutions suite exceeding $1 billion in revenue. Prior to J.P. Morgan, he held Managing Director positions at Goldman Sachs, where he led Global Transaction Banking and Corporate eFX Sales, and at Deutsche Bank as Global Head of Electronic FX Sales, where he oversaw €300 million in annual revenue and drove growth over seven years.
His mandate at Gemba will span growth strategy execution, go-to-market alignment across sales and marketing, sales optimisation including pricing strategy and coverage model refinement, and active revenue generation leveraging his extensive network across corporate and institutional client segments.
"Robert's track record of building and scaling global revenue operations at the world's largest financial institutions is exactly the calibre of leadership we need as Gemba enters its next phase of growth," Alexander Legoshin (CEO at Gemba) said in a statement. "His deep expertise in cross-border payments, FX, and transaction banking — combined with his entrepreneurial instincts — makes him uniquely positioned to help us scale."
Gemba, which describes itself as the "Shopify for banking", provides licence-as-a-service infrastructure that allows partners to launch branded banking applications without obtaining their own financial licences. The company holds full FCA authorisation as a Payment Institution and assumes all regulatory and compliance obligations on behalf of its partners.
The appointment comes as the broader banking-as-a-service sector continues to attract institutional interest, with established financial services executives increasingly joining high-growth fintech firms in fractional and advisory capacities.
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About Gemba Finance
Gemba Finance is a UK-based, FCA-authorised (FRN: 804853) banking infrastructure company providing Licence-as-a-Service and Banking-as-a-Service to non-bank brands. Its proprietary platform enables partners to offer embedded banking, payments, and corporate card services under their own brand. Gemba operates from Level39, Canary Wharf, London. For more information, visit https://ge.mba.
