Meet the team and Advisory board

Team of 39 professionals in the UK, across Europe and USA

Alexander Legoshin

Founder

With 26 years of entrepreneurial experience across IT, marketing, and financial services.

Vladimir Dereviagin

Co-founder

Over 20 years of experience in banking and legal sectors.

Parveen Dhanda

co-COO

Over 20 years of experience in financial services, operations, and the UK tech sector. Formerly with Barclays, Schroders, Tech Nation, and Innovate Finance. Collaborated with global leaders such as J.P. Morgan, Revolut, and Monzo, advancing the growth of the UK’s fintech ecosystem.

Ugis Latsons

COO

Over 30 years of finance experience, specializing in compliance and management, having held senior roles at european banks. With focus on the highest standards of financial integrity and regulatory compliance, leading teams and building strong business environment across Europe, Hong Kong, Luxembourg and the UK.

Sasha Astapenka

Tech Delivery

Denis Reznik

CFO

Denis Reznik blends 20 years of banking and fintech experience with a track record in scaling digital finance platforms. IMD EMBA and ACCA-qualified, he drives financial strategy and execution.

Yana Afanasieva

AML compliance advisor

Founder of the FinTech Compliance Pro Certification. Previously employed at Lirium, Aza, PayPal, bitFlyer, and Amazon.

Divya Jyoti

Sales and partnerships manager

Over 11 years of experience in business development, partnerships, and go-to-market strategy across Europe and APAC. Experienced in scaling fintech and financial services businesses, leading enterprise sales, and building strategic relationships across payments, lending, and digital banking.

Integrity

At Gemba we value honesty and transparency in our interactions with clients, partners, and within our team. We believe these are essential elements of building trust in the financial industry.

Responsibility and Accountability

At Gemba, we empower our team members to take ownership of their work, make informed decisions, and deliver results with integrity and diligence. We hold ourselves to the highest standards of ethical conduct and professionalism, ensuring that every action we take aligns with our commitment to our clients, partners, and stakeholders. By embracing responsibility and accountability, we create a collaborative environment where trust is paramount, and each individual contributes to our collective success.

Empowerment

At Gemba, we believe in empowering our team members to innovate, take initiative, and drive positive change. We encourage open communication, collaboration, and a culture of accountability, where every team member has the opportunity to make a difference.

Professional Growth & Development

Gemba is committed to fostering a culture of continuous learning and growth. We provide our team members with access to training programs, mentorship opportunities, and resources to enhance their skills and advance their careers.

Work Life Balance

At Gemba, we understand the importance of maintaining a healthy work-life balance. We offer flexible work arrangements, wellness programs, and support for personal development, ensuring that our team members can thrive both professionally and personally.

Social Responsibility

Gemba is committed to making a positive difference in the communities where we operate. We support charitable initiatives, volunteer programs, and sustainability efforts, aligning our business goals with our commitment to social and environmental responsibility.

With Gemba, you have options from integrated reseller solutions, all the way through to fully white labelled services, so whatever solutions you are looking to offer, Gemba has you covered.